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61

article

Integrated marketing communication for the implementation of an inclusive culture in university education

by Vélez Calvo, Ximena; Vera-Reino, José; Cabrera Espinoza, Carolina; Domínguez Bautista, Dayana

Published in 2019

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62

article

Brand awareness and brand credibility as antecedents for brand attachment.

by Ugalde, Cecilia; Vila López, Natalia; Küster Boluda, Inés; Mora, Elísabet

Published in 2019

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63

article

The process of forming a government image

by Cusot, Gustavo

Published in 2019

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64

article

Public relations and sustainability:: A study of Brazilian and Ecuadorian organisations

by Durán, Ana María; Ferrari, María Aparecida

Published in 2019

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65

article

Political communication in Ecuador.: Analysis of the presence of Ecuadorian national assembly members in social media

by Vire Riascos, Javier

Published in 2019

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66

article

University citizenship

by Naranjo Gamboa, Byron Orlando

Published in 2019

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67

article

Analysis of the evolution of social responsibility in Ecuador, following the theories of Garriga and Melé

by Luzuriaga, Katerine Alexandra

Published in 2019

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68

article

The literary influencer through YouTube: analysis of its communication strategy

by Pretel Jiménez, Marilé; de Frutos, Belinda; Sánchez-Valle, María

Published in 2019

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69

article

The internationalization of Valencian universities through Twitter

by Carratalá, Adolfo; Menencia García, Etián

Published in 2019

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70

article

Introduction: Challenges for the communication of sustainability

by Aparecida Ferrari, María; Durán, Ana María

Published in 2019

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71

article

Study on information consumption of the millennial generation in universities of Loja, Ecuador

by Paladines Paredes, Lenin Vladimir; Luzuriaga Vásquez, María Alejandra

Published in 2019

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72

article

How to reach the big leagues, verifying without experts: University fact checking of the presidential debate of Chile in 2017

by Núñez-Mussa, Enrique

Published in 2020

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73

article

Twitter as an instrument of participation and deliberation. An approach to its use from the perspective of cyber-democracy:: The case of Rafael Correa

by Avila, Caroline; Valdez, María Belén; Guerrero, Ximena

Published in 2019

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74

article

Evaluation of university advertising in the written press of Ecuador, a longitudinal study

by Segura-Mariño, Adriana Graciela; Paniagua-Rojano, Francisco Javier; Moreira-Cedeño, Cristhian Marcelo

Published in 2019

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75

article

Participatory video and visual literacy: Challenges and opportunities for social and educational change

by Martínez Luna, Sergio; Carrión Candel, Elena

Published in 2019

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76

article

Propaganda in social networks:: Twitter content analysis during the Andalusian electoral campaign

by Donstrup, Mayte

Published in 2019

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77

article

Social networks and new technologies

by Ugalde, Cecilia

Published in 2019

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78

article

Notes on gender, technology and videogames

by Galdino, Renata Jéssica; Silva, Tarcisio Torres

Published in 2020

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79

article

Engagement between politicians and followers on Facebook. The case of the 2016 general elections in Spain

by Miquel-Segarra, Susana; López-Meri, Amparo; Viounnikoff-Benet, Nadia

Published in 2020

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80

article

Culture, heritage and tourism as study fields for communication: a systematic review of recent Hispanic literature

by Piñeiro-Naval, Valeriano; Morais, Ricardo

Published in 2020

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