Experiential Marketing as a strategy for the image strengthening of the hotel service: Marketing Experiencial como estrategia para el fortalecimiento de imagen del servicio hotelero

Authors: Lemoine Quintero, Frank Ángel; Farinango Marín, Luis Andrés; Villacis Zambrano, Lilia Monserrate; Fernández Rodríguez, Norma Rafaela

Format: Article

Status: publishedVersion

Description

Publication Year: 2020

Language: spa

Topic: marketing
estrategia
gestión
servicio hotelero
experiencia
marketing
strategy
management
hotel service
experience

Repository: Revista RICIT

Get full text: https://publicaciones.udet.edu.ec/index.php/ricit/article/view/29

Rights: openAccess

License: https://creativecommons.org/licenses/by-nc-sa/4.0