Fundraising, communications and public relations. Cultural development of a city brand: Málaga

Authors: Torres Mancera, Rocío; de las Heras-Pedrosa, Carlos

Format: Article

Status: publishedVersion

Description

Publication Year: 2017

Language: spa

Topic: strategy; fundraising; communications, stakeholders; culture
Comunicación, relaciones públicas y fundraising.
estrategia; captación de fondos; comunicación; grupos de interés; cultura
estratégia; captação de recursos; comunicação; grupos de interesse; cultura

Repository: Revista CHASQUI

Get full text: https://revistachasqui.org/index.php/chasqui/article/view/2841

Rights: openAccess

License: Copyright (c) 2017 Rocío Torres Mancera, Carlos de las Heras-Pedrosa