Radio advertising on the Internet. Characteristics, potential and its main formats

Authors: Piñeiro-Otero, Teresa

Format: Article

Status: publishedVersion

Description

Publication Year: 2015

Language: spa

Topic: Radio, advertising; on-line broadcasting; internet; mobile communication; commercial broadcasting
Comunicación
radio; publicidad; radiodifusión on-line; internet; comunicación móvil; radiodifusión comercial
Medios de Comunicación, Comunicación Comercial
rádio; publicidade; radiodifusão on-line; internet; comunicação móvel; radiodifusão comercial

Repository: Revista CHASQUI

Get full text: https://revistachasqui.org/index.php/chasqui/article/view/1488

Rights: openAccess

License: Copyright (c) 2015 Chasqui. Revista Latinoamericana de Comunicación