The Strategic Approach of Michael Porter Applied to Mipymes: the Ibarra - Ecuador Case

Authors: Landázuri Espinoza, Sandra N.; Montenegro Cazare, Norma J.

Format: Article

Status: publishedVersion

Description

Publication Year: 2018

Language: spa

Topic: MIPyMEs; estrategia genérica; éxito; permanencia; competitividad.
Mipymes; generic strategies; success; permanence; competitiveness.

Repository: Revista Pontificia Universidad Católica del Ecuador - Sede Esmeraldas

Get full text: https://revistas.pucese.edu.ec/hallazgos21/article/view/227

Rights: openAccess

License: Derechos de autor 2018 Hallazgos21, develando ciencia por el desarrollo