COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

Authors: Crespo Pereira, Verónica; Sánchez Amboage, Eva; Membiela Pollán, Matías Enrique

Format: Article

Status: publishedVersion

Description

Publication Year: 2022

Language: spa

Topic: Comunicación
marketing
moda
COVID-19
crisis
estrategia
Communication
marketing
fashion
strategy
COVID-19
crisis

Repository: Revista de Comunicación y Cultura

Get full text: https://revistas.uasb.edu.ec/index.php/uru/article/view/3470

Rights: openAccess

License: https://revistas.uasb.edu.ec/index.php/uru/about#4