Communication and Political Marketing as Elements of Electoral Training. The On and the Off During the First Electoral Round for the Ecuadorian Presidential Election in 2017

Authors: Estrella-Osorio, Arturo Virgilio; Palacios-García, Hugo Renato; Calvopiña-Panchi, Kevin

Format: Article

Status: publishedVersion

Description

Publication Year: 2019

Language: spa

Topic: Análisis de campañas
Comunicación política
Ideología política
Formación electoral
Mercadeo político
Cyberdemocracia
Analysis of campaigns
Political communication
Political ideology
Electoral training
Political marketing
Campaign process

Repository: Revistas Universidad Tecnológica Equinoccial

Get full text: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/537

Rights: openAccess

License: Derechos de autor 2019 Los Autores