Incidence of Advertising on Public Transport Buses in the Rumiñahui Canton and its Influence on Consumer Behavior

Authors: Pineda-López, Rosario del Carmen; Moreno-Bastidas, Galo Ramiro; Pineda-López, Roberto

Format: Article

Status: publishedVersion

Description

Publication Year: 2019

Language: spa

Topic: Publicidad exterior móvil
Buses
Transporte público
Comportamiento del consumidor
Mobile outdoor advertising
Buses
Public transport
Consumer behavior

Repository: Revistas Universidad Tecnológica Equinoccial

Get full text: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/624

Rights: openAccess

License: Derechos de autor 2019 Los Autores