A Framework for Prevasive Marketing Intelligence.
- Authors
- Mota Pinto, Filipe Jorge
- Format
- Article
- Status
- publishedVersion
- Description
Currently, the complexity of the business environment requires companies to be agile and proactive, for that companies must learn to know themselves and to the market through the collection and analysis of quality information. A successful business strategy requires a raising awareness about the external environment of organizations, including customers, competitors, industry structure and competitive forces. In this context, we intend to develop a research framework that can assist decision makers in emerging economies. The proposed framework was evaluated by a expert panel, for that, it was applied the Delphi methodology to assess the framework. We hope that this research will be considered as a contribution to a better understanding of the application of Marketing Intelligence in Pervasive Business Intelligence systems, which will enable organizations can achieve and maintain a competitive advantage.
Universidad De Las Fuerzas Armadas
https://www.researchgate.net/publication/283104042_A_framework_for_pervasive_marketing_intelligence
- Publication Year
- 2015
- Language
- eng
- Topic
- PERVASIVE BUSINESS INTELIGENCE
MARKETING INTELLIGENCE
PERVASIVE MARKETING INTELLIGENCE
DELPHI METHOD
- Repository
- Repositorio SENESCYT
- Rights
- openAccess
- License
- openAccess