El uso de la plataforma youtube para promocionar la música popular ecuatoriana

Description: Esta investigación pretende analizar el uso de la plataforma YouTube como herramienta digital para promocionar la música Popular ecuatoriana. El estudio se realizará en torno a los principales artistas locales de música Popular. Mediante la observación y análisis de sus correspondientes canales oficiales de YouTube. El propósito es elaborar una guía que ayude a los artistas a sacar provecho de esta red social por medio de una adecuada estrategia digital que permita promocionar su música, darla a conocer a más personas y generar mayor alcance.
The goal of this research is to analyze the use of You Tube as a digital tool to promote Ecuadorian folk music. The research will be carried out around the main local folk music artists. Observing and analyzing their official YouTube channels. The purpose is to develop a guide that helps artists to take advantage of this social network through an adequate digital strategy that allows them to promote their music, and pretend that more people know about them. The lack of space in traditional media and the lack of interest by the music companies, elicit artists to search for new distribution channels. The launch of digital media, as well as virtual musical platforms, exemplifies a great opportunity for advertising. Currently the success of an artist can be measured through its involvement on the network.
Trabajo de investigación