Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
- Authors
- Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; Zabelina, Ekaterina; Palacio-Fierro, Andrés; Velin, Margarita; Staniewski, Marcin
- Format
- Article
- Status
- publishedVersion
- Description
- Publication Year
- 2019
- Language
- eng
- Topic
- Repository
- Repositorio Universidad Tecnológica Indoamérica
- Get full text
- https://www.emerald.com/insight/content/doi/10.1108/ARLA-02-2019-0044/full/html
http://repositorio.uti.edu.ec//handle/123456789/3060
- Rights
- openAccess
- License
- closedAccess