Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

Authors: Cruz-Cárdenas, Jorge; Zabelina, Ekaterina; Deyneka, Olga; Ramos-Galarza, Carlos

Format: Article

Status: publishedVersion

Description

Publication Year: 2021

Language: eng

Topic

Repository: Repositorio Universidad Tecnológica Indoamérica

Get full text: https://link.springer.com/chapter/10.1007%2F978-3-030-80829-7_107
http://repositorio.uti.edu.ec//handle/123456789/3251

Rights: openAccess

License: https://creativecommons.org/licenses/by/4.0/