Influence of Relational Marketing and Word of Mouth in Traditional Ecuadorian Gastronomy

Authors: Llangoma-Sisa, Christian Frank; Galarza-Reyes, Erick Steven; Ochoa-Ochoa, Bladimir Steve; Haro-Sosa, Giovanny Lenin

Format: Article

Status: publishedVersion

Description

Publication Year: 2022

Language: spa

Topic: Gerencia de marketing
Marketing relacional
Gastronomía tradicional
Comunicación boca a boca
Cultura y tradiciones alimentarias
Marketing management
Traditional gastronomy
Relational marketing
Word of mouth communication
Culture and food traditions

Repository: Revistas Universidad Tecnológica Equinoccial

Get full text: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1010

Rights: openAccess

License: Derechos de autor 2022 Los Autores