CHANGES IN MEDIA CONSUMPTION AND ITS IMPACT IN MODERN ADVERTISING: A CASE STUDY OF ADVERTISING STRATEGIES IN ECUADOR
- Authors
- Espinoza Mata, Melissa Valeria
- Format
- BachelorThesis
- Status
- publishedVersion
- Description
- Publication Year
- 2017
- Language
- eng
- Topic
- Ecuador,
digital marketing,
social media,
traditional marketing
marketing 2.0.
millennials
- Repository
- Repositorio Universidad de Especialidades Espíritu Santo
- Get full text
- http://repositorio.uees.edu.ec/123456789/1834
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by/4.0/